Sunday, July 16, 2006

Too much research?

It's a question that I see on copywriting forums fairly
frequently - "Is there such a thing as too much research?"

Yes! Absolutely.

Know how I know? Been there, done that, over and over
again.

From college through grad school, on archaeological projects
(after fieldwork, before the report), and most recently as
a copywriter.

It's my favorite way of being productive (ahem!) without having
to attack th blank screen.

The best way to get past this is to write. Once you have a good
foundation of whatever your project is - write. If you can (I'm
still working on this) don't self edit, just write. Then polish
it up a bit and get some real feedback.

Until I started following that process, I was just spinning
my wheels.

By the way - if you're a woman who's thinking about going
to Big Seminar to connect with potential clients, I'd like to
help you make it a success. Please go here:

** Sorry. Link is no longer active**

and let me know how I can help! (see my "Getting Clients" post for more info)

To your success!

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